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About Us

 

About Us

 

CapelloMedia, CEO Alex Capello, has worked as a Video Editor for multiple productions as well as leading national news networks, TV broadcastings, & some of the industries top Hip-Hop and R & B musicians. Some examples of our work include: KRCA, RegalPic, Gorilla Heroes, California Herbal Remedies, HighTimes Magazine, Rick Ross, Xzibit, E40, Snoop Dogg, Bone Thugs, Too Short, and more.

 
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Video & Editing

 

·      Organize and put together raw footage into a continuous scene according to instructions

·      Review film on computer or monitor to determine if corrections are needed

·      Trim film segments to specified lengths and reassemble sequences that present stories with effect

·      Determine the specific audio and visual effects and music necessary to complete films

·      Select and combine the most efficient shots of each scene to form a logical and smoothly running story

·      Confer with Media Manager concerning layout and editing approaches needed to increase dramatic or entertainment value of production

·      Communicate and place participants in specific areas to enhance the video while broadcasting creativity and innovation 

·      Operate various editing programs, such as Final Cut Pro X, Adobe Photoshop, and AVID

·      Ensure material is completed within a specific time period 

·      Record needed sounds and obtain them from sound effect libraries 

·      Correspond with journalists to ensure story satisfaction 

 

 

Photography

 

·      Use traditional or digital cameras, along with a variety of equipment, such as tripods, filters, and flash attachments as well as create artificial light

·      Determine desired images and picture composition, selecting and adjusting subjects, equipment, and lighting to achieve desired effects

·      Adjust apertures, shutter speeds, and camera focus based on a combination of factors, such as lighting, field depth, subject motion, film type, and film speed

·      Manipulate and enhance scanned or digital images to create desired effects, using computers and specialized software

·      Transfer photographs to computers for editing, archiving, and electronic transmission

·      Determine project goals, locations, and equipment needs by studying assignments and consulting with clients or advertising staff

·      Engage in research to develop new photographic procedures 

·      Write photographic captions